Rising disposable incomes and a growing economy have resulted in the burgeoning growth of online shopping stores. Recently, ASSOCHAM conducted a survey, which revealed that almost 40% of the surveyed people claimed to prefer online shopping. These 40% hailed from the cities of Ludhiana, Chandigarh, Ahmedabad, Kolkata, Bangalore, Chennai, Mumbai, Jaipur, Lucknow, and Delhi. Online shopping is simple and one gets things at competitive prices not available with local stores. As per the projections of Boston Consulting Group, India”s online retail shopping could be an industry worth some $86 billion by 2016. This figure is over 10 times of the estimated worth of Online Shopping in 2010. In fact, online shopping is also projected to account for about 4.5% of total retail.
Less than 10% of the market share is composed of large chains and organised retail can scarcely be said to be a pan-India matter. The result is that usually smaller towns don”t get access to goods available in big metro cities. In such a scenario, online retail sites have levelled the playground. India is supposedly the third largest Internet market as per total number of users. Out of this, some 60% of the users hail from smaller towns.
Due to Internet penetration, online shoppers from smaller towns can now access the same prices and deals that were earlier restricted to people living in larger cities and metros. Online shoppers buy a huge variety of products such as gadgets, gifts, leptop bags, books, etc.
As per a survey conducted by the Internet and Mobile Association of India, online shopping in Delhi and Mumbai is at a boom and accounts for some 44% of online purchases. This is followed by Bangalore, Chennai, and Kolkata at 8%, 7%, and 4% respectively. RateDekho.com, with fine operational processes and a sophisticated infrastructure of modern technology, has fulfilled different marketing programs for its Indian consumers through particular genres.
The Internet user population in India is amongst the youngest, with nearly 75% of the population being less than 35 years of age. A large segment of this population has much higher disposable incomes than its earlier generation. RateDekho.com provides cash on delivery options, which takes care of the issue of many people not owning credit cards. RateDekho.com also offers the facility of 15 day replacement guarantee.
Over the next year and a half, a high level of consolidation is estimated in the industry and RateDekho.com is committed to providing diverse top brand offerings available in the country and overseas from categories such as PC Android Tablets, Mobiles, Pen Drives & Mobile Accessories, Gadgets, and Leptop Bags etc. From browsing to delivery, RateDekho.com ranks amongst the Best online shopping sites in the country