EMI, Warner, Universal and Sony have always seemed to lead the way in terms of how music is marketed and which platforms work best for getting the artists music to the audiences, but it was only in the last few years that social media and the online digital revolution has led way for artists to take a lead in the game. But how are the major record labels coping in the world of social media? Are they fully utilizing its capabilities, or like many musicians are they still not fully convinced that social media is an optimum platform for music?
Well, the signs show that the probably are convinced of its power (all four majors are active users of Twitter and also run frequently updated blogs) but as the following statistics collected by The Musicians Guide shows, only one record label is actually using Twitter well EMI.
@Universal_Music are clearly in the lead with 43,000 followers, while EMI are a long way behind with just 4000 followers. However, this means nothing as quantity of Twitter followers does not reflect interaction or quality of those followers for all we know all 43,000 of Universals followers could be bots or inactive Twitter accounts!
Number of retweets
Retweets are one of the best metrics on Twitter to work out how much your followers agree with or enjoy your tweets. Interestingly we found that EMI are by far in the lead with an average of 24 retweets per tweet! See what I mean about quality of followers now? 🙂
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Kreepy Kraulys are one of the most recognizable pool accessories and automatic pool cleaners in the world. Its popularity has continued to grow to this day and is a very common sight in many Australian backyards.
Kreepy Kraulys are the original pool cleaners and were invented by a South African engineer Ferdinand Chauvier. The first prototype of the Kreepy Krauly was devised in 1951 but it wasnt until 1974 that the Kreepy Krauly we know today was first born. Chauviers Kreepy Kraulys revolutionized swimming pool cleaning around the world and took the hassle out of pool cleaning forever.
The idea for the Kreepy Krauly developed over time. The need for an automatic cleaner had become apparent to Chauvier and his son Daniel, who at that time was selling pool products door to door. Daniel was exposed to pool owners great dislike for pool cleaning. This knowledge combined with Chauviers hydraulics engineering background created the idea for the original Kreepy Krauly.
Are you leaving a cookie trail on the net?
The answer is most probably yes. Many people enjoy the feeling of being anonymous when browsing the web but websites are getting smarter and in some ways sneakier when documenting and tracking online user and browsing information.
Personalised User Details:
Online advertisers might know more about you than you than you would like them to know. Targeted user-driven advertising is proving to be lucrative from of online marketing. Online security researchers have shown that when enter you real identity on one website, it becomes easier to identify you when you are entering another website on the Internet.
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